The concept of advertising on screen is not uncommon in nowadays business world. However, no one could measure exactly the reaction of the audiences who watch those ads.
With the capability to measure six basic emotions, detect genders and ages, ER technology help optimize the advertisement targeting effect. Companies can now save a lot of money yet maximize the approach to their potential customers.
Ads on screen is not the only application for ER technology. Whatever ideas comes in your mind relating to measuring emotions, ER technology would make it feasible.